Maybe. But you get a choice. A choice you won't have, if Ford is the only guy who can sell Fords.

I'm sorry, but the simple truth is, not everyone is scared to negotiate a price. And right now it's a very powerful argument a consumer has; one where he/she can "walk away" to another dealership. Just like when you're buying groceries, you can choose to go to Ralphs, Vons/Safeway, Costco, etc to buy the same milk and…

How do you define what is acceptable? Very simple. You open the relevant vehicle code section and read.