Here is my overly-simplified process of how an ad pitch works.

Those two touchdowns are a giant step forward for the league. Both were catches to any sane person who has not had their mind warped by the NFLs bullshit philosophical dissection of “what IS a CATCH, MAAAAN?”

I think initially the honoring the troops stuff was in good faith, sort of a “we fucked up during Vietnam when we spit on guys who had no choice but to go fight” realization. But over the years it has morphed into full on hero worship. The idea that every former member of the military is a hero simply by virtue of…

The half time show was almost as bad and awkward as the “honoring” of the vets at the coin toss. I never understood why the NFL feels they are the purveyors of patriotism, if not an actual wing of the military.

From the get go the memo starts off with unconfirmed data. I mean, who considers Devin Nunes to be ‘honorable’?

I really like the way Kevin handled himself. He is a great person and a great leader. #RealMVP

He says the same thing to his entire team right now.

I didn’t know Draymond Green was side-hustling as a cameraman.

“I will knock you the fuck out”

[Lakers sue Kevin Durant for stealing their 2014-18 marketing slogan]

“What we doing? Like what we doin? The story of 2017- America.”

I derive perverse amusement from all the people who are Very Mad On The Internet about the Warriors. So while I don’t actually want to see LeBron team up with GSW, watching heads explode while people freaked out about it would be hilarious.

I call bullshit on this; there’s a good chance this is just a gambit by LeBron to break up the Warriors, or at the very least, upset the locker room.

Allow me to voice my conclusions.