I agree. I dislike the ones that are like, "$5 for our eternal thanks! $15 for a Facebook shout-out!" Though that thinking does make small-scale merchandising a requirement of sorts for projects like this.

It makes me sad that he can say he is a college graduate.

Finally! Though don't bundle it with internet service - make it an independent service, like Netflix. Or else some providers will offer it and some won't, and it will be a mess.