In fact, the ratings of a lot of today's "half tons" are pretty close to those of a three-quarter-ton of the 60s and 70s, and a lot of people are driving around in super-duties with payload and towing specs that would have passed for a medium truck back then. Today's medium trucks (such as they are) are the new…

I think it's perfect. We're seeing a lot of 'full-sized' (3/4 ton, 1 ton) guys buy 1/2 tons now because most of the 1/2 tons nowadays provide more than enough capacity for the guys that tow for personal/recreation with a cheaper sticker price, better fuel economy, and cheaper repairs. On the flip-side, we see a lot of…

I dont, it's a way of completely embarrassing the F150 and Chevy offerings. Towing capacity that makes both those trucks look like toys will further shift more buyers to their platform. Ford is already losing badly to Nissan on delivery vans. the NV Cargo utterly destroys all Ford and Chevy offerings so much that…

Only casuals rent from U-Haul.