So, this whole “Harley-Davidson is woke” thing happened because Harley realized it needed to bring more people into the brand. Harley’s typical customers are getting too old to ride. It’s bad for business if your customer base is shrinking with every year.

I typed a similar comment and then deleted it. HD is in the business of making money, that’s it. They’re no different than any other major brand.  HD doesn’t care about DEI any more than Bud Light did.  They care about money.  That’s it.  Money.

20 years ago, if you asked me to picture a Harley rider I would have pictured someone in their 40s. Today, if you asked me to do the same I would picture someone in their 60s. I strongly suspect the sales demographics backs up that aging trend. They are appealing to a smaller and smaller base of ever more fanatical…

If you think that this has anything to do with ideology, or personal beliefs, you are mistaken. HD corporate knows their customer base, they know whom to pander. There was a board meeting somewhere, there were statistical displays, they compared to revenue forecasts and decided, that this is the way to make more…

They’re old, fat, antiquated, and afraid of the future. The bikes are just like a typical Harley owner, + expensive.

The irony is that anyone that really wanted a HD was going to but a HD anyway, regardless of whether the kid behind the parts counter had green hair and might be, you know, a little different. But now HD has slammed the door shut to any other more progressive types that *might* have ventured into their showrooms at…

Grew up in Milwaukee, only redeeming factor is the semi decent union jobs that are now constantly being squeezed.

Then there are those of us owners that didn’t give a damn either way about their policies, and totally ignored all the recent kerfluffle...

Not before, and certainly not now.

I mean even if it was DEI, would you really want to work for them?

Not sure if I dislike the dimwits that pushed them for this or the spineless twits that capitulated to the dimwits more. I’d say HD lost a customer but their image already held zero appeal.

It’s kind of a crap brand and you pay a huge premium to have their logo on the side of a bike, so no big loss. 

Surprised they bothered in the first place. The “Fuck Biden” signs still rocked at my local dealership/mechanic is enough for me to decide firmly never to even consider doing business. 

The number of people I’ve heard complaining about the cost of gas for them to get their country property on the weekends...

The actual ingredients in a beverage are a small portion of the actual cost.  Rent and labor don’t scale with drink size.

Thats how Starbucks prices it’s drinks. $4 small entry, then minimal upcharge to medium & large.

Thanks Obama!

Yeah, it’s really hard to tolerate complaints from bro-dozer truck owners about gas prices. 

Some dudes: “ after buying my 1 ton truck, 40 ft camper, ATVs, SXS, snowmobiles, jet skis, bass boat, ice house and Harleys, I can’t afford gas, damn commie liberals”

Yeah I was thinking to myself the other day when filling up that the jump from regular to premium back in the day used to be like .30 maybe .40 depending where you were but I pulled into a gas station yesterday and it was a .70 jump from regular to premium! I was floored literally wasn’t expecting it to be that much…