The only thing that could possibly make this post better would be if there were a GIF or Vine of him blowing his nose into his milk before he drank it.

While the athlete marketing side is fascinating, the equally interesting side is what makes Lebron’s endorsement a commodity. He remains, arguably, one of the NBA’s more polarizing figures. Lebron’s endorsement is hugely importnt, because Ohio is an election swing state coming off of a deeply meaningful athletic…