As a diehard Volvo fan I like the thrust of the this article but focusing on the marketing glosses over a few things on the engineering side. Volvo HAD to go after the upmarket in order to survive. The 240s/740s that it sold forever but really were 1960s technology. The P80 platform was a huge technological leap for…

“I think Volvo went wrong in trying to be a luxury brand competing against the Escalades and the like.”

Subaru is now basically what Volvo used to be. Selling solid wagons on the basis of family safety.

I think this an extraordinarily written summary of the brand, and I loved how you charted its progress via something as unique as the advertising. Mid-2000s Volvos do really make you shake your head and wonder where their vintage pragmatic ethos went to, and it’s fascinating how you tied that in to their Ford-induced…

I like nice clean lines, but the currently generation of BMW look like the German version of Pontiac. The multiple vents on top of vents, grilles with 25 different lines look cheap.

Toyota would never let this happen. #groundedtotheground

Yep, Gorsuch is going to be worth every penny when he rules in favor of the baker on this one.

It might be a Dodge Caliber...

Agreed. Their design language has not aged well, and the other luxury automakers are reaping the benefits.

Mercedes’ low-end vehicles are pretty terrible, but man are they pretty. I can see how the typical shopper would be drawn to the new CLA and C-Class over the 3 series.

Pretty sure that’s a Venza, dude

When I was a kid, back in the David E. Davis pimpin’ BMW 2002's days, BMWs were small, smart cars. Where American cars were huge monsters with power everything and float-boat suspensions and giant complicated engine bays filled with power-sapping accessories, BMWs were “Drivers cars”- small, simple, everything you…

One of the big problem I see in BMWs is I feel the design language is outdated (and, since all cars look the same, they ALL look outdated), and the SUVs look out of proportion. I feel Audi does a much better job at creating attractive vehicles.

My understanding of him is, he thought “insufferable douchebag” would be a funny character, and he’s right, but he forgets to turn it off when he’s not “on stage.”

He was the best part of Silicon Valley and now he is gone. He was also in Deadpool and had a stand up special on HBO that was good. Well, it was better than Amy Schumer’s last stand up special which is the last stand up routine I watched, but it wasn’t like Louis CK good or anything.

Musk sounds like he’s exactly the kind of person you’d expect him to be.

I mean, Voldemort went through how many changes in the movies before he ended up without his nose? Show that Grindlewald was corrupted by powerful dark magic and have literally anyone else do a stupid accent under pounds of makeup to simulate Johnny Depp.

she’s trying to destroy Depp’s career..

Avoid alcohol/drug addiction, kids. You may start out a sexy heartthrob, but you’ll most likely end up a sweaty, bloated, bankrupt, spouse-kicking mess.

That was true of the HP movies, which she didn’t even write. But she’s an executive producer of the FB movies.

Why oh why did you cast him in a critical role JK Rowling, a role that will last over a decade...