To be honest, I don't like this photograph. The red Ferrari in the background ruins it (I never thought I'd say that)

Yeah one time I sat in a bus and I was all like "this bus, so comfy, because it's heavy, so comfy."

What he wrote was a little confusing, don't over think it. Take the weight of you vehicle (lb), divide by the contact patch (inch^2). That will tell you what PSI your tires are putting to the road surface.

Is...is he trying to grow a mustache?

I thought this much assholeness in one place would cause some sort of black hole to form. Should I be worried?

Oh god the comments from some people on here are making my brain atrophy. You guys need to take a basic business course, or just get improved reading comprehension.

I feel like you didn't even read the article....

I don't really think that was where he was going with it...

What he's saying is completely logical. A company needs to make money. To do so, they need to make attractive products, and they need to charge more than it costs to produce. The safety image refers to the attractive product, passing the cost of recalls to the customer covers the profit. I don't see anything about…

I like the fact that Sergio continues to be direct about the state of the way things work in the industry...it is oddly refreshing.

Shhhhh.

"Oh my God, it's still running! Can you believe it? I CAN'T! The fact that my car can still move under its own power has restored my faith in a higher power! Those four rings? It's like the four signs of stigmata! Owning my Audi is like being a real-life Job- minus the lucky bits. But it's all worth it because when it…

This. Surely the loss they make per car being sold is less than the cost of not selling any at all.

Or, if they sell zero, they lose millions on non-recurring costs.

That's exactly right...

Let me guess, it started around the taillights, the on the rear fender, at the junction of the bumper cover.

You made me sad about my old 3 that started rusting in all the usual places. Good car. Not great, but good.

Rustproofing aficionados

Doug talks more about his Land Rover than his Ferrari. Heck, his Nissan Cube gets brought up jut about as frequently as the 360.