THIS. Like...one dude walks over about as non-urgently as you can, and it’s not until we cut back to a wide shot, seconds later, that people start hurrying toward her. 

As a connoisseur of commercial airliners, I can assure you that 99.99% of the world’s population is comprised of discriminating experts who can tell the difference between various production blocks of 737s, much less between a 747 and a regional jet.

I like this. A lot. Far, far more than the Hyundai Palisade it shares a platform with.

In my experience, a good network that’s in a position to feed you projects. Not my thing though - I hate the project busking side of freelancing. Give me full time and benefits any day. 

Because the client says so. It’s typically in some brand guide somewhere.

As a copywriter, I can assure you that pretty much everybody who has been forced to write to this messaging direction also thinks it’s incredibly stupid. 

Didn't take them that long - it's been awhile since I've kept up with sales numbers, but back in 2005/6 or so Lexus was at or near the top of luxury sales. 

A car guy probably wouldn’t buy a Honda Pilot either...but here I am. At least until the kids get older.

One thing I’m not seeing here - dealership experience.

Instead of building a massive fixed target and trying to overcome all the challenges of firing a round 1000+ miles, why don’t we just...

Having been through three babies (now 10, 8 and 5) and having many friends and coworkers who have as well...meh.

I agree with you about American cheese. Other cheeses should only be pursued if you are doing a themed burger.

And Lexus is a Toyota product and Acura is a Honda product and Infiniti is a Nissan product and Audi is a VW product and...people still happily plonk down a premium for them.

I didn’t like the Pathfinder either when I test-drove one in the hunting phase. A shame, because I had a 2002 Xterra that to this day is my benchmark for best steering feel-to-vehicle match. When I went to give the 2005 a shot, it was so numb it might as well have been Pole Position.

Well, I’ve got a Pilot and the wife has an Odyssey. The Odyssey is the better vehicle in many respects.

Plus, it’s a lot easier to roll with things when it’s your 12:45 flight being delayed, not your 7:30 flight that you had to wake up at 4:30 to be at the airport by 6:00 to make, only to have the rolling delays hit your phone right after you’ve cleared security.

What a strange article.

Weird that the middle ground of buying digital copies on Apple/Google Play/Amazon isn’t mentioned.

Okay that totally looks like a Range Rover with a Jaguar F-Pace front clip.

Same with the Jeep Wrangler.