I’ve been preaching Honest Marketing for a while.
Honesty means we won’t be wasting time spinning stories and coming up with excuses to fool ourselves and others.
I was in Solvang, CA on a ride camp — 7 days of uninterrupted cycling happiness over 370-ish miles.
Email marketing ain’t dead. The latest stats say it can yield an ROI of 4,300%. If you do it right — use it to nurture relationships and add value, not to spam people.
Many people talk a good game about writing “epic posts” — 3,000-word articles that SEO and skyscraper the hell out of the whole Internet.
I often talk to coaches, consultants, freelancers, small business owners, authors, speakers... etc. who feel stuck.
I have done a lot of research, written a ton of articles, and worked with clients on how user experience design (UX), content strategies, and customer journey design affect conversion… blah blah blah.
My 5-year-old can be quite a stubborn knucklehead when he can’t make things work his way.
A few weeks ago we took a family vacation.
Starting a blog post could be a drag, even for experienced writers.
I came across this video from Strava, which does a good job expressing their brand message.
You’ve read those blog posts that tell you to write “conversationally,” right?
As a coach, consultant, service professional or freelancer, you have probably had this happened before: you talked to a potential client who was just perfect.
If you’re one of those unicorn people (like quite a few of my lovely clients); if the stuff you do is more intuitive than intellectual; if people have to experience what you do on a visceral level in order to “get it”… listen up.
You’ve seen those webinars, right? Some business coach scribbles some math and shows you how easy it is to do a six-figure whatever, all you need to do is to raise your fee. Then proceed to sell you some $997, $1,997 or $2,997 program.
During the past year, I’ve doubled my rate and tripled project volume. I love 95% of my clients and have 0% client from hell.
What you say and how you say it changes the way you regard yourself, what you think and how you act. How you connect, create meaning, and deliver value.
If you think your homepage slider is pretty and makes you look cool, let me ask you this — how is it doing on conversion?
The letter c on my keyboard stopped working. I’d pound on the keyboard and nothing would happen. And then 2 minutes later, the letter c would pop up every two or three characters as I typed. And then that little c with a tail would randomly appear.
I was listening to TED Radio Hour on Disruptive Leadership in which Seth Godin talked about how leading means committing to your tribe.