They could have make it a 4:4 square and it would have sold millions. The aspect ratio of the screen has nothing to do with it's success. It's because Apple made it, and put sugary pop songs with emotionally fulfilled, attractive people in the ads.

You could sell coffee

@ian.nai: I don't really think CNBC is biased in any way (about phones at least, why would they be?) It's just that contrary opinions get people to stick around and watch through a commercial break.

@Misfit7707: Uh oh.. if this design philosophy becomes a trend, does that mean the millions of recently self-described minimalists are going to have to adopt another personal style that they've "honestly always been into before the whole apple thing got big?"

Lack of features is now known as simple elegance.

@Bgrngod: