I'm sorry Madeleine, I tried to read your article and absorb your point, but I was distracted by the cutest, most adorable child (after my nieces and nephews, of course) that the world has ever known.

At that note, even if it is a cynical ploy to get money, Cheerios no doubt understands that they are also alienating a portion of their consumer base that is ignorant and hateful. Cheerios is basically saying: "We are perfectly ok if bigots no longer buy our brand."

I've said it before, I'll repeat it now:

Want now, please!!

WANT WANT WANT WANT WANT!