“Owning” a slogan that others use to mock and dismiss you is fun and even empowering, but it doesn’t bring anyone new to the table, if that’s the actual intent.

As someone who just moved to the suburban wasteland of Henderson, NV, I often struggle with this idea. How could we meaningfully impact the dependence of cars in the cities that are already built for cars. We’re not going to raze these “master planned” communities and install beautiful, walkable and livable…

Why is it that movements like this pick short, inflammatory names to only end up spending so much of their time saying “There’s so much more nuance than our name suggests!” I swear, it’s like some people actually WANT to hand their opponents an excuse to casually dismiss them

I get that you’re trying to make a big impact with the slogan but it comes with a bit of an attacking tone. Something like “Automobile alternatives” or whatever might work better but the slogan isn’t even the point.

I just remember the First Rule of Wingwalking: “Make sure that you have hold of something before you let go of something else”.

I’m always amazed at how tone deaf these types of slogans are (the ‘defund the police’ movement did the same thing). It’s almost like the people saying them would prefer to have an argument - or piss people off - than engage in substantive debate.

This x1000.

Trying to co-opt your critics is an understandable, but in the end, it just means you’re accepting maximalist branding that will push away people who aren’t aware of the inside baseball that generated the slogan in the first place.

BAN CARS!

These are wonderfully idealistic views.

I was honestly confused by the intro of the CLA at less than $30,000. MB has lived consistently in its same spot in the auto market since the beginning of time, so going downmarket like (with a car they weren’t going to make much money off of) that just didn’t make any sense to me.

What exactly was restored 5 years ago? It has no top, missing paint, dull chrome, a dirty engine bay, and an interior that looks like it has been sitting in a barn for 20 years.

If you’re poor and considering a Mercedes, fuck you.

We should all band together and refuse to buy anything with capacitive controls. We won’t but we should. 

“Unless their plan is to completely abandon basically everything except the S class under the MB name over the next decade, which wouldn’t surprise me either.”

The A-Class costs $34,000. Anyone buying a compact sedan for that money is comfortably upper middle class.

Oh please. Nobody struggling to afford basic transport was seriously considering a new A class. 

I mean, there’s one way to fix this;

NO LOW BALLERS I KNOW WHAT I HAVE

Now selling for $6K on Craigslist!