These truck wars are starting to feel like the German executive sedan market around a decade ago, when they all feigned panic about the future (or were just really cash flush) and threw V8 and V10 engines in all of their cars for the thrill of it.

yeah, that’ll be interesting to see the sticker prices of the cheapest 2.7EB Bronco and the cheapest 3.0ED Wrangler. 

That’s bad.

Ain’t marketing grand?

¿Qué es esta carne?

And she doesn’t just have looks, but brains too. 100 hp from 1.3 liters, air-cooled dry-sump engine,

yeah, these are the kinds of things that cast JD Power in a questionable light (IMO.)  things like the IQS and VDS are actual surveys, but reports like this smack of being rather arbitrary. Or tone deaf, as you point out, not considering what the customer for a particular vehicle expects.

And how is it that David lived in India for two years and never embraced curry?

I like the vents on the rear of the car, even though the air-cooled engine was up front.

Imagine accidentally hitting this while waiting for a herd of sheep to cross a road? Oh god.

I’m sure the handful of dbags who buy these (and never bring their bike to a track) will brag about them incessantly as though they’ve accomplished something.

I like using that pic because the lady in it does look a bit squiffed.

I don’t know, I’d think she’s still under Dr.’s orders after the Hot Pocket bender....

If you have a problem with the tax code that’s one thing... they are not breaking it... they are following it.

Situation’s changed, Jules.  Take my buffalo gun and hand me my mime rifle.

no.  it was designed with all in mind from the start.