Mostly every business is using a social media platform for the production, but only a few of them are getting the desired. The main reason is that businesses are not measuring the social media performance which is very important for increasing ROI.

All this means that following the latest social media trends is essential for reaching out to your target audience and engaging them. Here are some novelties that you should keep pace with.

After launching the 9.7-inch iPad at $329, Apple is set to release another similar surprise in the year 2018 with a starting price that is cheaper than its existing equivalent, as per a new report.

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Google attorneys argued in court on Friday that a judge should block a suit brought by former employees alleging systematic pay disparities on behalf of all women at the company. The company is also arguing that it should not have to provide information on the salaries of men and women or disclose wage policy…

You don’t have to be a commercial grower to turn your gardening endeavors into profit. From the cities to the suburbs to the country, your passion for gardening can help you generate extra income if you do it right.

Gardening had always seemed like a gentle hobby for those who had more time on their hands. Yet, here’s a sentence I never thought I’d type, much less live: God was transforming a plant-killer like me into a gardener.

If you want to truly stand out from the rest, here are the eight secret avenues I have learned over the years that can lead you to big success with your social media strategy:

Rely on humor and courage. This is an online store that delivers to customers the goods in the boxes. The point is that these are wooden boxes that can be opened only with a crowbar. While the things themselves are created for larger gifts (e.g., individual mugs of beer, grill equipment and beef jerky) is a unique…

The 2016 holiday shopping season is upon us. With online retailers gearing up to meet consumer demands, finding out what shoppers want from their experiences can provide invaluable insight. Radial, an ecommerce-tech company based outside of Philadelphia, recently asked shoppers what they wanted. One of the more…

For PepsiCo, taking social media marketing in-house provides the opportunity to react faster to digital marketing trends and connect with consumers on a transparent level. Coca-Cola, meanwhile, established their North American Social Center. Staffed by 55 people, the center serves as a real-time newsroom that uses…

GIFs in Marketing is a important thing in brand advertising ! You would be hard pressed not to have seen GIFs on social media recently. They have become all the rage and it seems like everyone is using them from professional athletes to your neighbour next door. Don’t worry if you are confused by them, we will talk…

Colors in Marketing or why Facebook Is Blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says: