I think that the important thing to remember is that tradition is what keeps whiskey in the hearts of its fans , at Bushmills we have been following these traditions for over 400 years . If anything technology changes in transport , bottling etc have made the industry more efficient but the actual production process…

we have had great success with Bushmills Irish Honey , I think largely down to the fact that we literally added natural Irish honey to Bushmills original giving it a smooth sweet finish while still retaining its distinct Bushmills characteristic on the front palate . Honey and whiskey have always been good friends…

Casks can still have a lot of influence after a number of years but it is a sliding scale and an older cask will produce a different final style than a more juvenile one . we tend to use our casks 3 times but remember you rejuvenate every time by re charring the cask.

To be honest not a lot changes year to year , consistency in our new spirit is key however maturation is where we sometimes for various reasons like the climate can find subtle differences but that is where the art and skill of our blender comes into play , the human touch if you will .

For me , pound for pound I will have to be biased and say Bushmills Black Bush but I will let you be the judge of that once you have tried it . It is a blend of 80%malt and 20% grain matured in ex bourbon and ex oloroso sherry casks ( mostly sherry casks )

"Crazy New " would be a stretch , the beauty of whiskey is that its traditions are what make it as good as it is . At Bushmills we have the oldest grant to distill in the world dating back to 1608 , we like to say we are old because we are good , not good because we are old . The one thing that I will say that has…

I am a big fan of Japanese whiskeys and I think if anything they help the global market by raising awareness in the broader category and providing the consumer another style to enjoy . For me they tend to be a little sweeter than a scotch and as far as threatening Scotch I really don't see it like that . I think that…

At Bushmills we are currently the only distillery producing triple distilled 100% malted barley in Ireland ( and releasing it ) and up until recently there were only 3 distilleries in Ireland so you are right the choice of single malts was limited . We currently release 4 of them , a 10yr old , 12 yr old distillery…

What I can tell you is that as a company we are always looking at new and innovative releases just like the ones you have mentioned above . It is important to us to keep in touch with consumer demand and trends within the industry so stay tuned ;)

Great whiskey , I love to see the growth of the category as a whole and how there are new distilleries popping up all over Ireland . The story of the brand is brilliant and I believe Kieran stayed on for a period after the sale as an ambassador for the brand , I'm not 100% sure on that . The liquid is double distilled…

Great whiskey , have you tried any non pot still style Irish whiskeys ?

If I am drinking whiskey hot I will always add it to some boiled water and let it cool down a little until it is safe to drink , 1.5oz of whiskey will do just fine in a regular hot toddy style glass .

I wouldn't say damage or even that your taste buds are incorrect . Maturing a whiskey will definitely change its flavor profile however and perhaps your personal preference sits on the younger side of the spirit . Don't be afraid to try older whiskeys however or even those finished in different casks , our Bushmills…

My personal preference is a large cube or sphere of ice but that is all a matter of choice . I like the dilution of the ice and how it changes the flavor of the whiskey and opens up its aromas as it slowly melts . For those of you who like your whiskey neat but prefer it to be cold then the stones or metal balls are…

March is definitely one of our busiest months of the year without a doubt , however the last few years have seen incredible growth over all .