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Gated Manual
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But sometimes they do have really good music playing the appropriate tunes. Take this for example

I'm on the periphery of the pit lane at race start. Favourite track... we were discussing it last night and if I could pick one track to race forever it would have to be Suzuka.

They brought the horses to tow the RR once it breaks.

Hey, that's our (current Revo / old Stasis Engineering) building! And the 2002 is for sale!

THE SHIFT DIRECTIONS ARE RIGHT! PRAISE $DEITY!

In Europe everyone* who's able bodied and who has a drivers license is able to drive stick. Some took their time to get their license, but they did eventually. If people won't learn it's because they don't want to.

Mazda's PR team is really underrated. They make all sorts of unique gestures to the public by building off of these kind of humble stories, putting modest people in the spotlight and turning fans into brand loyalists.

Cool Company

As a Ferrari hater, I love this idea. If you're Tifosi, this should give you pause. Noting ruins an enthusiast brand quite like having to focus on stockholder wealth, which any publicly traded company will have to do. Nothing says "Ferrari SUV" quite like having to make investors happy.

The service manual is very simple. It's one page.

Italian Vespa ad :

...man, what am I doing driving around in a silver/black sedan.