The problem is because it’s a Jeep and not a Dodge or Ram.
Every other automaker has clear brand hierarchy for just this sort of problem. For every Sequoia and 4Runner there’s a Lexus GX and LX. For every Excursion there’s a Navigator. GM even has three tiers, with the Tahoe/Suburban —> Yukon/YukonXL —> Escalade. This…