It's kind of the same difference between doing everyday clothing design and haute couture. The everyday line still has to reflect the best your company can do, obviously. The markets are so competitive now that everybody builds great cars in every segment. The most critical thing is when you're a new car company,…

Unique personality. The moment it starts overlapping or becoming interpreted as having similarities with another product is the moment you've lost the advantage. Appealing uniqueness is the holy grail of design.

Batshit.

If a designer had no idea of how to take something further, he'd be out of a job. If you fall in love with your work, it's the moment you can throw in the pencil. Creativity is a neverending flow. You always have your design radar on, all your waking hours are spent being inspired. You're never always off as a…

I feel absolutely no pressure in design. If you feel pressure in design, you're not doing your best work. Then you start building internal stress and doubting yourself. You have to follow your heart. If it feels right, it is right.