Christians right now trying to figure out how to work this into the bible.

Well I have no reason to believe that Lambert's entertainment lawyer would be more diligent than Sony's corporate lawyers. Corporate lawyers are vultures, I just doubt they'd pursue this unless they had reasonable cause to do so. If I had to guess which lawyers dropped the ball, it wouldn't be the corporate lawyers

They're not claiming ownership of his face or body, only the character. You can only trademark a character, not a person of course. It's kind of like Jerry Stiller taking his Frank Costanza character and taking it over The King of Queens, essentially the same character. I suspect that's why he was not included in the…

If that's the case I see Sony's lawsuit failing because I'm sure I've seen Lambert channel his Butler persona in ads prior to the PS3 ad campaign. If it was breach of contract due to non competitive clause, they may have something there but I never heard of that being non applicable in California where endorsement and…

The campaign was killed for me once I saw him appearing in other ads to be quite honest.

A clever jab at Bridgestone would be a nice rebound from this but as it stands right now I think Sony's corporate lawyers did their due diligence before filing this lawsuit.

Even if Lambert didn't read over the contract in explicit detail, I wonder why he didn't have a moment of "Let me call my lawyer before I start playing a Nintendo Wii in an advert"

It is more likely because he appeared in an ad where he was playing their competitor's product, not because they are claiming ownership of the persona. These lawsuits happen all the time where spokesmen and actors breach contract by publicly using a competing product. This was completely expected by anyone who saw the…

This is absolutely true and more likely than not your message will fall on deaf ears. I am already reading Kotaku comments like Sony should exit from the industry.

Are you really not understanding this lawsuit? They are not claiming that at all.

A Breach of contract is a breach of contract. When you hire a spokesman the agreement is always you are not to be seen using a competitor's products, much less APPEAR in ads using your competitor's products. This is a standard contact clause. Ask Jordan what would happen to his Nike endorsements if he showed up…

They're definitely looking like they love FoxConn in that photo

The amazing Squaresoft SNES RPGs that ever came out here is especially tragic.

Guess that gives the Survival Horror crown over to Silent Hill, Amnesia and Siren.

King's Quest 6 and Final Fantasy 6 are my favorite responses. So true

What happened to Sony's designs? The one area where they never dropped the ball was sexy hardware designs, and this is the first time I've seen an ugly product put out by them. I was really hoping that the PS3 Superslim would be just a little bigger than the PS2, just enough to accommodation a hard drive, and a flip…

Where's Shinji Mikami where you need him? Oh yeah, he's moved on doing bigger and better things at Platinum, Grosshopper and his own studio right now.

"Butt-hurt" The words of a juvenile's analysis. He has legitimate gripes and observations, and they should be voiced. I thought Kotaku commenting system filtered out low level contributions like yours, guess I was wrong

I would like a guilt free iPhone for once

DMX is on some old man shit right here