"Divergent bad".... hope that doesn't become a tag line.

It is indeed awesome. A Venice setting for such a drama would be a plus, if filmed. Venice always adds to a film.

I will have to vote for Ketchup, instead. Years of being brainwashed by the lengthy ketchup commercials on "A Prairie Home Companion" have had their toll on me.

That was my first thought. There's enough material in this to keep Syfy going for years, from Farmerhopper to Headlight and all the way down to Octomugger.