It’s one thing to make a sale online. It’s another to turn that customer into a raving fan who talks about your products and can’t wait to buy from you again. But if you want to succeed online, that’s exactly what you have to do.
Audiences got a first look at James Corden and Taylor Swift as fancy-footed felines with the Thursday release of the first trailer for the movie adaptation of the Broadway smash, “Cats.”
Black Pearl Mail has debuted a new module for its email software-as-a-service product that it says can help brands with targeting and analytics.
This week is all about anticipation, as everything arguably comes down to the meeting between Presidents Xi and Trump at G-20 starting Friday.
Savings from Unilever’s ongoing business efficiency drive have helped the Marmite and Dove owner reinvest in marketing to the tune of €300m over the past two years.
As the Democratic presidential candidates make headlines debating ambitious plans to forgive billions in student loans, I’ve seen more people that I follow in the tech industry call for an alternative, market-driven solution to the increasingly expensive and precarious college degree: have schools take a portion of…
: Whether you’ve gotten one or 200, they’re bound to be lurking in your subscribers list. At some point, someone is going to think your email is spam and is going to label it as such.
“Remember Surge? Neon green? It was ’90s in a can!”
FuckCancer, the nonprofit group dedicated to early-detection and prevention efforts, has launched a colon cancer prevention PSA featuring
Santander is shifting its brand positioning to focus on what’s possible rather than prosperity as it looks to differentiate from competitors and make it clearer how the bank is helping its customers.
A year after Douyin launched in China, its English version, Tik Tok, was launched in several international markets and quickly rose to the top of the App Store in Thailand, Indonesia, Japan and South Korea.
The conditional government approval of UnitedHealth Group’s acquisition of DaVita Medical Group will still bring the health insurer’s Optum health services business key medical provider assets in fast-growing markets.
There’s never a shortage of retailers facing charges of racial profiling, but Sephora’s recent gaffe highlights just how fast incidents in a single store can inflict widespread brand
The Friday decline took the NASDAQ 100 to the 38.2% retracement level of the prior rally. The S&P 500 is 30 points from its equivalent level. Friday was a projected turning point, and the coming week has a positive bias due to the May-June end-of-month bias. The market may sell off early in the week but is likely to…
The purpose of marketing is to create fans of your brand. In order to accomplish this, you have to capitalize on real, tangible and non-incentivized customer reviews.
In an ideal world, most people would own their own health insurance and take it with them as they travel from job to job and in and out of the labor market. Some employers may have better insurance than people can find in the open market. But most employers would prefer to make a cash contribution to help employees…
A clear complexion and an active lifestyle don’t always go hand in hand. If you love to exercise, you know how much workout-induced breakouts and redness can kill your post-sweat vibe.
Well, anything’s better than being known as the creepy milk boy on “Game of Thrones.”
For the last few months, we’ve been hearing from CEOs, CMOs, founders and funders about how Adweek helps them do their jobs better. It’s all part of celebrating our 40th anniversary. This week we talk with Jennifer Sey, svp and CMO of Levi’s; Alex Chung founder and CEO of Giphy; and Michael Lastoria, CEO, co-founder…
Uber’s brand has taken another hit as Transport for London (TfL) revoked its private hire operator licence in London and slammed the company for not being “fit and proper” and lacking “corporate responsibility”.