Visual content is an essential tool in every marketer’s toolbox. But if you’re not strategic in how you plan your content production, you can end up spending more than you want to — or have to.
CRM remains the largest and fastest growing enterprise software category today according to the latest market sizing, and market share research Gartner published this week. Gartner defines CRM as providing the functionality to companies across the four segments of customer service and support, digital commerce,…
This week marked the end of the Thomson brand as it finally converted over to TUI – the name of its German owners – in the UK after a two-year changeover.
We live for hot new trends around here and when something starts popping up everywhere, we notice.
Recasting the iconic “Lady Marmalade” lineup has essentially become the pop music lover’s equivalent to fantasy football, as fans regularly plug in the various female singers of today to see how they would stack up against Pink, Christina Aguilera, Maya and Lil’ Kim.
Washington Lottery and agency Wunderman Thompson Seattle are using Twitter messages as inspiration for the client’s ongoing “Department of Imagination” campaign that invites
Kim also shared a selfie photo and video of her and Paris.
Google on Thursday launched an update to its search algorithms to better understand when the query requires timely and relevant information, even if the words don’t include a date or
Linda Hamilton is locked and loaded in the new trailer for “Terminator: Dark Fate.”
The Trump administration is pressing
Besides pretending to know the lyrics to every Mariah Carey song, Oprah Winfrey will always be remembered for her seemingly unending generosity.
By: Ryan Citron
While business growth is exciting, it also comes with risks—especially when it comes to increased headcount. Small businesses may not have a dedicated HR department or a dedicated HR person, which means already busy people will have to pitch in to help. This can result in team members having to work longer hours to…
Steven Galanis was in his office one day last November when he got a text from a guy who works for NFL legend Brett Favre. “This is bad,” the text said. “What do we do?” And that’s how Galanis learned of the about to consume his company — and threaten its very existence.
Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
Blackstone Group’s record-breaking $18.7 billion bet on 179 million square feet of U.S. warehouse space is a bet on the future of online shopping. As more and more Americans turn to internet retailers—e-commerce accounts for roughly 10% of total retail sales in the United States, up from 6% at the beginning of the…
Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost
When it comes to bromances, these two artists are burnin’ it down.
Mobile has overtaken desktop and tablet for the first time as the most convenient way for customers to browse and shop the website at John Lewis.
As one of the most influential marketers in the world, P&G CMO Marc Pritchard has