Mars Wrigley Confectionery brand Dove Chocolate is celebrating International Women’s Day by breaking ground on a new marketplace in West Africa to support cocoa farming communities in the Ivory Coast.
US digital ad spending is predicted to exceed traditional ad spending this year, growing 19% to $129.3bn and totalling 54.2% of all US ad spending.
Miami’s office market is becoming heavily dependant on coworking firms to fill spaces, according to a recent JLL report. The data tracks with a national trend that resulted in coworking spaces accounting for nearly two-thirds of the country’s occupancy gains in 2018.
Running and beer might not seem like an obvious pairing, but for Michelob Ultra, the two are a perfect fit. As running continues to grow, the brand continues to invest in runners and major races, including the New York City Marathon, more and more each year.
Lauren Maffeo has her finger on the pulse of tech, education, and especially, how to educate people successfully in order to succeed in a tech oriented job market. But she certainly didn’t start out that way. In fact, in college, computer science was her least favorite course. Yet, today, Lauren is an award-winning…
Innovation is often framed as a eureka moment, but really, it’s more of an iterative process based on short-term needs. I’ve seen this time and again in the world of tech development. Small problems lead to small discoveries, which then accumulate into monumental changes. Ideas from different industries…
2019 is set to be a very different year for Asda than the last.
Eight years old.
Less than half (48%) of ad execs say they currently
PepsiCo vp of marketing for colas and
It’s no secret that many consumers are skeptical of marketing and advertising. Years of pop-up ads, out-of-touch publicity stunts and downright offensive content has made people grow, understandably, suspicious of ads. To put a value on it, a study commissioned by the American Association of Advertising Agencies, just…
Vodafone is getting rid of its ‘Power To You’ strapline as it looks to evolve its brand positioning around the theme of “future optimism” and how technology can play positive roles in transforming society and people’s quality of life.
Thursday’s Democratic debate had more than a few memorable moments on issues from gun control to climate change—but when it comes to education, the most headline-grabbing moment of the night was easily Mayor Pete Buttigieg’s comments on the student debt crisis. Specifically, news outlets focused on his statement that…
In advance of our inaugural Brand Challenge conference last month, we also launched the Adweek Intelligence Report, a new survey product we are rolling out this year in advance of our key tentpoles to get a better sense of the priorities of the communities we serve with our content and events. The first survey of 200…
Sportswear giant Adidas has created Earth Day soccer jerseys made from upcycled plastic ocean waste that will be worn by all 23 Major League Soccer (MLS) teams during Earth Day weekend, which starts on Friday 20 April.
Sport England is bringing back its hugely successful ‘This Girl Can’ campaign with a renewed focus on reaching women that failed to be inspired to take up exercise in the first three years of the campaign.
Channel 4, ITV and Sky, alongside television’s marketing body Thinkbox, have teamed up to put some numbers behind their on-demand platforms in a bid to boost their commercial value.
Those in Miami who have an appetite for luxury handbags are in luck. Rebag, the secondary marketplace that allows people to buy and sell used luxury handbags, is opening a brick-and-mortar location in one of the city’s chicest neighborhoods: the Miami Design District. With three locations each in both California and…
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they’re experiences, inventions, pranks, or simply ideas that defy terminology, these marketing concepts have consistently generated some of the biggest buzz a brand could hope for.
In advance of Super Bowl LIII, Pringles has released three teaser videos of the spot it plans to air in the second quarter of the game. The ad will star an Alexa-like personal digital assistant that is heartbroken over the fact that it cannot taste Pringles.