This tracks. All he needed was one phone call to Peggy to become the greatest advertiser ever. MAGIC!

Matthew Weiner doens't do metaphors. He has said this many, many times. Mad Men is not a show about subtext.

It didn't sit right with me either. The whole "light bulb going off and we were in love the whole time" just made me roll my eyes. Men and women just can't be platonic… sigh.

He doesn't smile a helluva lot. I bet his drivers license is him looking at something in the upper corner with a look of disdain mixed with deep shame.

"Hey, Brett, we need you for the Mad Men finale. You're going to be naked."

And neat endings are lazy, too. Point is, all TV writers are lazy.

Never.

Does Don ever get married again? I could see him getting married in 15-20 years long after getting out of the "game."

I think that Don letting go of Betty there was really a relief to him. Don is obviously a terrible person and terrible people love being let off the hook.

The 70s were known as the decade with very little cocaine accessibility.

He found peace through work. Just like Don do.

Isn't her Mom's name Gail Holloway?

Fictional universe blah blah blah… but Don likely went back to NY almost immediately. This episode was November 1970. The Coke song idea was January 1971. He may never have seen Betty alive again but he was probably in NY when she was.

Having a cigarette or a drink is their response to everything. It's like Pavlov's dog salivating 24/7 and linking that to a bell rung twice a day.

I think it's natural because Walt dies. It had to end that way. It was logical. I don't have any issue with "neat" endings. This push the last 5 years that endings have to messy or open-ended or open to interpretation is a bunch of hogwash.

Yeah, there is no question he wrote the ad. Mad Men was not a subtle show. Ding! I bet the script reads like this:

I think Joan may have had the most screen time in the finale. That's… odd.

Peggy is very smart to not take that offer. Throw away her career for an incredibly loose offer and business plan? No, thanks. Joan has a lot of money to play with so she can afford a failed business plan and not even worry about Kevin's future.

YEP. Matthew Weiner has repeated said on podcasts that he doesn't do hidden meanings or subtext. Mad Men is one of the most literal shows ever created.

Being super rich in Kansas is wildly different from being super rich in NY. Pete and Trudy are going to be midwest badasses.