You got it - this viral marketing article is TELLING you she’s “a fan favorite,” and hoping you buy into the hype as well.

Also there’s only a trailer so far. I hope no one is stupid enough to have a favorite Episode VII character.

Does this mean that Kanye is the Sly Snoodles?

He’s basically a peeper who hangs out in junkyards.

If she gets mocked endlessly in Robot Chicken sketches then I’m all for it.

There are some (dark) corners of the internet where she’s known as....

Boba Fett is the Kim Kardashian of the Star Wars universe.

Each gun is in the video is semi-automatic: one trigger pull, and one round fires. Fully-automatic guns (hold in the trigger and it fires over and over), and large clips have been banned for decades....

yeah, it’s not like they know more than a bunch of people commenting on a blog or anything.

We should care what they think because it directly impacts the “service” they provide.

There will only be one Evolution film in my heart

I feel like the person who wrote this isn’t all that well versed in cinema history. Where’s the films from the 80s and beyond? Z.P.G (which i’ll admit is terrible, but in a fun way m- I’ll admit it’s my favorite cheesy movie) is all about smog and how the human population has grown out of control and thus killed the…

Done.

Oh my god, you mean lines in a trailer are taken out of context?

If you judge characters by the personality of the actors, you’re going to have a bad time.

To top it off, they compared female speaking time, to Total Run Time in the trilogy. I want to know how much speaking time non Luke/Han males had, then we can start talking numbers. But they throw Total Run Time out there to show a massive number. How much time in the movies is spent looking at words, scene changes,…

They’ve gone from addressing legitimate culture issues to desperately searching for examples to support an ideology and making giant stretches to do it in the process. This does harm to your platform, no matter how good that platform might be.

When you give people the tools with which to ridicule your cause you’ve…

I’m not so concerned with the lack of X as I am concerned with the glut of soulless movies within the past 10 years or so that seem to consciously adopt demographics for all the wrong reasons- to checkmark. To do this seems like more of an insult to those demographics than not having them present, like you’re turning…

Alarm bells start going off when I see super cuts like this. Populate a movie with whatever you want: women, men, furries, transgendered, black, asian, mixed race, hispanic, whatever. Just tell a good story. Have a vision.