On marketshare. If 10 tablets are sold, 8 by Apple while the following year 20 are sold, 12 by Apple, marketshare was lost but sales increased. This has been the tablet market trend for the past three years – primarily due to the Asian markets of Japan, Korea and China.

Just a couple years ago, updates HAD to be installed through iTunes. There was no other way. They still got almost everyone updated within crazy short spans of time. But people have had the option of OTA for just a couple years, and all of the sudden an iTunes update is the worst thing in the world.