"Tom Corson said shuttling the labels is a way of 'branding RCA and not having it confused or diluted by other labels.'"

shuttle [ˈʃʌtəl]n1. (Clothing, Personal Arts & Crafts / Textiles) a bobbin-like device used in weaving for passing the weft thread between the warp threads2. (Clothing, Personal Arts & Crafts / Knitting & Sewing) a small bobbin-like device used to hold the thread in a sewing machine or in tatting, knitting, etc.3.a. …

Sean O'Neill is so sarcastic, I have a hard time telling what the fuck is going on.