I kind of need an ELI5 of 5th Gear. Is two-tier pricing different than just getting paid in relation to your experience? Or is the thinking that you’re working on an assembly line and the guy next to you could have been doing it for 20 years, but its still doing the same job?

Honestly, most marketing meetings are like Python skits.

Holy Balls, was that a nitros tank ejecting and spinning out? That’s terrifying.

Welp. That’s one more anxiety I didn’t know I had. Thanks.

shrug?

My buddy’s cousin is dropping a 5.3L V8 into his lifted, live-axle H3 that’s named Squeaky.

Does Snowpiercer count?

To be fair, GM treats all the sub-brands as their own brands anyway. It just gets mucked up in GM's corporate bullshit along the way.

This. I need this.

The great thing is how he really commits to shouting. Like, if I broke that glass I would have jumped and scared the shit out of myself.

It delights me to no end that the pre-roll for this was for Red Bull. #itgivesyouwings

They roll internationally with a 29-person crew? That's freaking insane.

That woman is very understanding.

I welcome them coming here; now I can finally apply for a job and not have to move to Detroit. Nothing against Detroit, I'm just a New Yorker at heart and don't want to move. That makes my automotive job search sorta limited to BMW/Mini/MB. Now I have one more!

Done. Thank you. Love me a coffee break.

Oh, and to be more specific, that's from an entirely different budget and department. PR and advertising are handled by different parts of the company, mostly by separate production agencies of record. It's kind of an interesting process.

I'm not going to sit here and try to list all of the ways to write that hed that are both unique AND convey the tongue-in-cheek tone that Jalopnik is known for, but suffice it to say, there aren't that many. It's a forum thread. If OP gets real butthurt about it, I'm sure Mike will offer his profound apologies for…

That was actually a solid Werner Herzog. Almost as good as Paul F. Tompkins.

From the media side (the guy trying to get those advertising dollars): Yes, there is. But they'll tell you there isn't. But there is.