Here is the Blizzard path to continuing success:

This is pretty much correct. "Sex sells" is an extremely popular myth used to justify sexist exploitation. Actual research has indicated that people have LESS average recall of a product after viewing sexualized advertising. This is because - WAIT FOR IT - the sex distracts people from the brand. This sounds crazy…

Defending this practice in the defense of "personal choice", which seems to be a favorite, is absurd. Pax is not telling anyone how to live their life, they are TRYING TO PUT ON A GOOD SHOW. You have a dress code at Pax because Pax believes that's how they can best serve their customers. The right to wear skimpy…

This is literally the most pathetic and childish article I've ever read.

Matchmaking ought to be done internally, rather than with a player-facing score. If it's a score players than see, they view it as an incentive and reward and it modifies their behavior. Pretty standard stuff, Nintendo just does not have a good understanding of online play for whatever reason.

Sounds like they switched to an Elo rank. Which... seems like a really bad idea when it's the only play option. :\

If Smash Bros is not competitive then it's a game you play for a few weeks and put away in the box forever. It does not have the lasting casual party appeal of something like Mario Kart and the gimmick novelty wears thin after the first couple of times you see the hilarious retro item references. Smash Bros became…

Internet play is pretty much a crap shoot, I've only had one (ONE) match ever that wasn't unbearably laggy. If if the game doesn't outright freeze up, which happens all the time, the input is still far too delayed for a legit fight. Internet smash bros is a complete joke and will teach you all sorts of bad habits for…

They don't want people to buy gamecube controllers are assume they are a suitable replacement for a Wii U PRO controller, because they actually aren't. The Pro controller has extra buttons that are standard to XBox and PS controllers and are essential for third party ports; secondary L button and the analog click-in…