The 4dr starts at $36,200, which will be well over $40,000 out the door. And from another picture in these comments, it looks like it will come on steelies. For $40,000 of you hard earned cash... steelies. 

The base 4dr starts at $36,190 which is well over $40,000 after taxes, fees, and the inevitable dealer markup. Makes the Wrangler look like a value proposition. 

Imagine paying over $40,000 out the door on a car that has steelies. 

“I wanted an affordable alternative to the Wrangler.”

Lmao they somehow managed to make the Wrangler look like a value proposition. $36,200 for a base 4dr. Wow. You already know that’s not going to be well equipped at the base price either. The Bronco you actually want will easily be over $60k

None of the JDM cars are all that great but Toyota is noticeably the worst

Please let me know how much money you actually needed to pay for your “sub 30k” wrangler

He literally did not defend systematic racism. 

He saw cities getting destroyed across the country during BLM protests. The reality is indeed that most, not all, but most damage was done by people who just wanted to break things and not actually protest. So when you see these cities burning down, does that not look like an act of terrorism? Not everyone understands…

On top of rising student debt (the “new” consumers entering the market will have $70k+ loans already), and the cost of housing/living increasing, the average person won’t be able to afford these prices anymore. My salary is twice the national average and I can’t even imagine buying a new car.

On top of your $700 payments you’ll also have to pay insurance and maintenance. We’re dangerously cost to paying 4-digits per month in real monthly costs for average family cars. Which granted are becoming more and more SUVs but the price to produce SUVs is not much more than cars, even though they are bigger and…

Soon the “why buy an Accord when you can buy a Cessna” jokes wont be because the 1950s Cessna costs $30,000 but because the new Accord costs $50,000

No because I understand that the economy is in fact out of whack and these features have been around for, and I mean this literally, decades at which point producing them becomes significantly cheaper, yet the prices keep going up. Yes there is inflation, but there is also rising prices despite inflation, and average…

Lol thank you it’s incredible how willing people are to open their checkbooks more and more while getting less and less value for what they pay. I guess they’re upset at how much they paid for their new car and have to project

I leave an over generalized comment so I can appear witty!

This comment is so ill-informed it’s actually quite hilarious. No one is getting a sub $30K Wrangler because A) taxes and fees and B) you will undoubtably get a few options. You have fallen for the marketing traps OEMs and dealerships construct.

I think the BLM = terrorism was spawned from seeing all the businesses and communities get destroyed. The BLM movement struggled at least initially to distinguish the people protesting inequality and the anarchists just there to break shit. And to be fair there definitely was over lap between the groups.

I can’t wait for this to come out an have a MRSP of $40,000, $50,000+for a “well equipped” version and watch all the simps shell out all this cash. It’s gotten to the point where I’m not even excited for new car releases I’m just pissed off by the ridiculous MSRPs new cars are selling for these days. And considering…

Will Toyota get over itself and offer infotainment made in the last decade? Is a better question. I’ve driven several of these and I can’t believe they sell cars like this in 2020

If they were priced at a price that real people could actually afford we would give them more credit. Until then they might as well not exist