I like it that Giz decided not to post those Will It Blend videos but I don't see how this is any better.

@Hearthatvoiceagain: This was a funny comment. That is all.

@92BuickLeSabre: Sure you can reference Rams, but 5 times seems excessive. Furthermore, I'm no expert in industrial design and I think there must be someone else who is relevant in the in addition to Rams.

@-PancakeMix-: I'm going on one of many definitions of nerd. The one I am partial to is one who traffics in obscure technical information. Dovetails nicely with a "geek" who is socially awkward and a "bluestocking" who is really into literary work. By those definitions, you'd be a bluestocking.

@crmurray04: Thanks, you'll find no one nerdier here.

@muyoso: Any phone can break, not just the iphone

@dallasmay: As a person who studied quantum mechanics, here is what it means: a quantum leap is a discontinuous change. It is not a predictable progression, it is a sudden leap. If you want to talk about distances, any science person will tell you distance is relative. Everything we do is small on a galactic scale.…

Nothing a case couldn't have solved. In fact, you can still solve the problem with a case. Who needs to look at the back of a phone anyway?

I think I speak for many of the dedicated Giz readers when I say that there has been a lot of Dieter Rams name dropping. Too much even. Many articles, many times per article.

I once shipped a Health-O-Meter scale via UPS in a wooden box and it arrived with the steel column bent in half. That was unacceptable. UPS then had the audacity to deny the claim.

@Poppa Steve: Now here's the question: does it make you want the phone more or less?

"Which gives you something meaty to grab in your pocket, making it surprisingly easy to whip out."

@elvisml2: The only way this is relevant is if the video then showed the iphone undergoing the same test. There is no reason to believe the iphone would or wouldn't withstand the same test.

So I don't get it, do you expect the phone to resist all scratches in all situations? Or do other phones resist scratched better? Every phone I've owned has gotten scratched, I don't know why someone would expect differently from this one.

The market for this product includes my wife, if no one else.

@Joel Johnson: You definitely earned the praise. I've enjoyed your writing for years but this topic is tricky enough to bring seasoned writers to their knees.

Wendy, fantastic illustrations!

@ding-dang: Haha

@TheCrudMan: The "fanboy" pun was good, I just couldn't think of anywhere to go with it. Best I had was something about how Dyson fanboys blow.