I'm sorry, but I have no idea what you're upset about - your quote doesn't provide a lot of context to pinpoint the focus of your anger.

Buttpee?! LMAO Best description of it EVER.

But why wouldn't it have a name? It's obviously new and not the norm for a lot of people or no one would consider just eating food in its more natural state as revolutionary. I also say "well, duh" but if no one needed to be sold a book in order to know that, I can't say I'm surprised people have capitalized on that.

why does that have to be called anything though? if you remove the problematic "paleo" bullshit, then isn't the whole diet just avoiding processed foods and so much sugar?