The woman filming should have had a bag of sand ready to throw on that giant hill...
@solracer: There is no way to have a price per dollar type economy. It'd be horribly impossible to figure it out and keep it applicable with the constant change of the dollar.
Back before I was born and up to the first ~10 years of my life, my folks bred Shar Pei's. They make the most adorable pictures, but as far as performance, they were lack luster at best.
To put this in more perspective that rocket in heavy form weighs upward of 1.6 million pounds and can carry a total payload to geostationary orbit of a little over 28,000 pounds. That's all with ~2mil pounds of thrust.