What's the legal harm of being in the game on a go-forward basis, assuming no more player likeness?

What if you get impossibly stuck?

Well, perhaps this article is just pure PR? Why shouldn't they say this is what they're aiming for? I assume there hasn't been decadelong tests conducted? Surprised they didn't say powdered on for a century. Over/under on systems RROD average is probably internally 18 months.

What I don't understand is what if you really just want a Coke? Like some people dislike Pepsi (and obviously 7-up or whatever is completely different.) How do you start talking?