Neither had a particularly specific or unique hook.

You’re missing that the movie is mostly metaphorical. Its a Noah’s arc story. Chris Evans chooses to end the system that was led by white men and relied on exploitation and subjugation.

The Polar Bear shows that life is still possible. They previously believed the earth had been made inhospitable.

He could start by not trying to pat himself on the back now.

She is older of course and perhaps a collector of such things but Captain Georgiou is shown to have shelves full of books in her ready room in the second episode. The books are actually novelization of TOS episodes, an odd little easter egg.

They’re basically a breed of interstellar fungus.

It amounts to backstory that maybe didn’t need a full 90 minutes devoted to it and maybe wasn’t the most structurally sound place to introduce us to those characters.

It’s a barely functional service that can’t handle playing its own ads.

The number of screens has nothing to do with what the artist is doing. I’m talking about the distribution company and the way they are positioning the film with its audience.

Putting this own on 2300 screens is just kind of somewhat irresponsible.

It’s possible to totally “get” this movie and be repulsed by it.

I don’t even know if I’d agree that B is shakey. B is pretty average.

Holy shit that is the best ad. I wish that had been on the poster. (I actually have the poster in the image there.)

Its a kind of impossible film to market. Straight up just saying its a “war” film wouldn’t be any more or less accurate than “horror” film.

What do you think is at play with the fact that they started measuring Cinemascores in 1979 but no film received an F until 2002 and then since there has been 2 or 3 every other year? Have trends in advertising increased the gap between what movies are being sold and the ones actually being seen?

Most of Aronofsky’s movies are pretty straight forward.

This isn’t even along the lines of IT Follows, which other than some pacing issues actually does follow a pretty standard slasher film format and is directly rooted in genre conventions.

Not really. More akin to being repulsed by seeing some ISIS video.

You are very right in that “horror” a lot of times means playing around with certain genre conventions and gags, much more like a haunted house or a roller coaster ride.

Basically people that go to see Adam Sandler movies get exactly what they expect and the positive scores reflect that.