prebid live globally
Updated mobile ad frequency for 100% of audience on mobile permalink pages
Testing updated ad frequency on mobile. 75% test group 25% control
Added Taboola module to bottom of Video Posts and Featured Posts on both desktop and mobile.
Thats it.... we turned on Taboola for our AMP pages...
In an effort to make the native templates lighter, quicker, and less complicated, we rebuilt them with a magma rendered endpoint. This will make any sort of styling changes much more easy to execute. Additionally, we should no longer see any labeling issues and inconsistencies happening for these templates.
From Friday until Tuesday we will be testing a 300x600 unit on mobile permalink pages. The unit will only run ins mobile_inpost ad_index=2. This unit will never repeat within the same article.
Under Biz tools, on the blog setting tab, kinja users with super user settings can disable ads from the entire site by unchecking a box. We’ve experienced at least two occasions where someone has done this accidentally, and hence disabling ads for the entire site.
Within the new permalink experience, we will now be serving the Taboola content recirc at the bottom of all standard permalink starter posts. The initial roll out will be for O&O sites, with AMP to follow at a later time. Taboola should run on both adblock and non-adblocked pages. The module will not appear on…
With the update to the magma homepage, we realized we broke the IX wrapper as it was not properly ported over. We’ve made a fix and it should be working properly again, and we should not face this issue with the update to the magma permalink pages.
turned on outstream for the Inventory in order to support a sold campaign. We have also removed any programmatic outstream targeting to the Inventory, so we should not be seeing programmatic video ads serving there.
Turned on the sticky top logic across all permalink pages. The ‘top’ ad unit should stick for 4 seconds before it times out. We should see a increase in top viewability as a result.
tested sticking the “top” ad position on permalink pages from 2-4 seconds in an effort to increase viewability.
no longer need the 1030x590 ad size as it was for Vox concert ads which we never moved forward with
updated Gizmodo.es Ad ID and Index ID to FMG’s (G/O Media’s) accounts
Since Univision will no longer be monetizing ofertas.univision.com, we needed to switch the DFPID back over to FMG’s instance. We also created a ‘uniblogs/ofertas’ ad unit in DFP in order to be able to target with ads properly
We were experiencing a lot of ad collapses across the site and believe it may be related to AAX. so we have paused AAX while we look into the issue further.
Officially launching with AAX demand. Our final set up will set a timeout for GA with a check for non-mobile and AdBlocker on before sending the GA pageview event. according to our A/B test, we should expect to lose out on .3% of pageviews being reporting to GA.
Updated the native templates to properly pull in the correct “sponsored” field
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