Kevin Roose
kroose
3/9/15
3:47 PM
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Penny-pinchers might not be able to part with $550 for the entry-level Apple Watch (the mid-level steel edition), but here's an easy DIY hack.

3/9/15
2:48 PM
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And here's Cook with the Apple Watch Sport line-up, showing the full assortment of bands.

3/9/15
2:39 PM
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Nothing we didn't see coming today—even the pricing structure for the Apple watches felt right in line with expectations. But it's interesting that the ResearchKit roll-out played such a large part in the presentation. Apple must think that health benefits—not style or status—will be what draws people to the Apple Read more

3/9/15
2:37 PM
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And that's it, folks! Cook is off the stage, and we're here just shamefully looking at our naked, unadorned wrists.

3/9/15
2:32 PM
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The top-line Apple Watch Edition will start at $10,000, and will be available in "select retail stores," Cook says. Let me repeat that: ten thousand United States dollars.

3/9/15
2:31 PM
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https://fusiondotnet.files.wordpress.com/2015/03/mortgage-your-house.jpg?quality=80&strip=all

3/9/15
2:26 PM
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Jony Ive is narrating a video about the Apple Watch Sport, which will start at $349. That's going to look pretty cheap in a second.

3/9/15
2:23 PM
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https://twitter.com/kevinroose/status/574998452850987008

3/9/15
2:17 PM
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Oh, innnnnnteresting. The Apple Watch will launch with an Uber app. The Android Wear watches launched with only a Lyft app, if I recall correctly. (Which is odd, because Google is, of course, an Uber investor.) I am so confused about which of these companies hate each other.

3/9/15
2:16 PM
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Oh, innnnnnteresting. The Apple Watch will launch with an Uber app. The Android Wear watches launched with only a Lyft app, if I recall correctly. (Which is odd, because Google is, of course, an Uber investor.) I am so confused about which of these companies hate each other.

3/9/15
2:12 PM
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Here's Cook with the Watch. This looks like the middle-priced steel version.

3/9/15
2:11 PM
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The Apple Watch's glance feature looks a lot like Android Wear's Google Now cards—showing you boarding information for your flight, directions to restaurants, and weather forecasts. Nothing too impressive yet. 

3/9/15
2:05 PM
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https://twitter.com/mattbuchanan/status/574994365489246208

3/9/15
2:04 PM
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Tim Cook just introduced Christy Turlington, the famous model and "maternal health" advocate, who recently ran a half-marathon using an Apple Watch. The lesson I'm taking from this is that if I buy the Apple Watch, I will immediately become thin and beautiful and will no longer spend weekends eating Cheetos on my Read more

3/9/15
2:00 PM
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How Apple should advertise this new heartbeat tracker.