“Also, all women are strong and all women are incredible and powerful,” Chastain said. “It’ll be nice, when we get to the point too when we make these films, that we don’t have to say, ‘It’s great to see a strong female character, well, it’s just normal.’”
Groupon has appointed Craig Rowley as global chief marketing officer, replacing Vinayak Hegde who jumped ship to Airbnb last year.
In today’s digital landscape many companies have been successful in transitioning from the idea stage to raising funds from investors. It is often the next step in fulfilling the expectations of investors that causes the problem. There is a need to scale startups to the required user base or revenue level that leads…
Grab your tissues, this video will bring tears to your eyes!
By Jared Atchison, co-founder of WPForms
After mounting criticism, Nike has announced it will no longer financially penalise sponsored-athletes who become pregnant.
Transitions in life are hard. I remember when I left college and started to work full time, I felt like my world was turning upside down. I did not have the autonomy I once did. In a similar fashion, I felt this when I became a department lead. I became abstracted from the day-to-day work of the individual…
Each year, Adweek honors the top CMTOs leading the charge on digital transformation and redefining the traditional approach to marketing by infusing it with tech-savvy solutions. This year’s awards took place on March 15 in New York and were presented by RTL/Ad Connect.
Brands including Nissan, Maltesers, Channel 4 and Just Eat are leading the charge in the nominations for this year’s Masters of Marketing awards, in partnership with YouGov.
MarketingWhy 2018 Will Be the Year of the Micro-Influencer, According to a Millennial ExpertMove over celebrity endorsers. Micro-influencer marketing is changing how consumer brands target niche audiences. By Brian HartFounder, Flackable@BrianHartPR Getty ImagesLong before social media, and even before broadcast…
Last week’s historic decision, affirmed by 7 to 2 by the Supreme Court, has struck down Tennessee’s residency requirement for wine and spirits retailers. The decision, written by Judge Alito, found the requirement to be unnecessarily protectionist in nature and not beneficial to Tennessee’s economy.
2,500 miles didn’t put a damper on my love life… or sex life. In fact, it was when I was 2,500 miles away from my partner that I experienced the best sexual awakening of my life.
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Facebook’s Sheryl Sandberg has suggested the rise of digital and mobile is leading to the collapse of the marketing funnel.
Launching a youth-only brand is risky business. For starters, young people are incredibly different, with the attitudes and behaviours of Gen Z and millennials nearly impossible to predict or correlate. Marketing Week columnist Mark Ritson has even gone as far as calling it stupid, when he said: “Focusing just on…
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