Gillette has seen consumer perceptions, including the key sales metric consideration, tumble in the UK in the wake of its ‘#metoo’ ad, despite the film not actually being aimed at the UK market.
Congratulations are in order for Dylan Dreyer!
Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort’s spending power is estimated at somewhere
Vanity metrics are the red herring of social media. Mainly referring to the number of followers on an account or the number of Likes that a post receives, vanity metrics look great on paper, but are often viewed as elementary data meant to cater to the ego.
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It’s nothing short of remarkable.
So just how much has Game of Thrones changed the cast members’ lives?
Designing Facebook ads can be painful. But these Facebook AD spyware tools will help save a lot of time and money. When it comes to social media competition, the first and most important thing companies want to do is monitor their competitors’ marketing strategies on Facebook.
Globally, pharmaceutical companies spend billions of dollars on research & development for drugs, and many new compounds see the light of the day with necessary regulatory approvals, after going through various clinical trials. Roche Holding (NASDAQ:RHHBY), for instance, is one of the largest spenders on R&D. In fact,…
Battery-electric vehicles are unwanted in Europe and fuel-burning cars have at least 30 years left, BMW claimed this week.
Suzuki UK has strengthened its relationship with Iris, naming it lead creative and strategic partner one year after it won its digital and social account.
Last week the Polestar 2 – a striking new electric car that looks something like the child of an iPhone and a Storm Trooper (in the best possible way) – popped up in the middle of Stockholm’s Central Station to show itself off for a few hours. This was its second stop on a European tour that will run through the…
As I discussed last week (The Week Ahead: Will Stocks Decline Even Further This Month?) my advance/decline analysis warned of a further decline and more pain for investors. As is often the case this analysis was correct as the Dow Transportation Average ($TRAN) led the averages lower losing 3.94% for the week.
After months of beta-testing, Yahoo Finance has launched a subscription product for retail investors. Called Yahoo Finance Premium, the offering will provide insights using
The cast of The Hills knows what they did. And now, we are blessed to see it all unfold on television.
As we mentioned yesterday in Part I of this series, Inclusive Capitalism must include environmental considerations, and big business has a huge role to play in bringing the environment back from the precipice. To that end, decarbonization and active ownership are two things companies can do about it. There’s been…
We can always bet on the stars showing up in jaw dropping outfits for the BET Awards. And tonight was certainly no exception.
For years, AB InBev has used exclusivity to maximize the value of its Super Bowl spend by preventing other brands from placing spots in the Big Game—and this year will mark
Unilever UK and Ireland is claiming to have cracked the problem of recycling black plastic bottles, by pioneering the development of a new detectable black pigment which it has made available to any brands keen to up their sustainable credentials.
Much has been made of the U.S. Big Three automakers greatly reducing the number of car models they are offering.