WEBVTT

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- Can you talk to me a
little bit more about

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how Brightcove has
incorporated AI into its

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everyday practices?

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Yeah, so we, we run a, a video
engagement platform, right?

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It's the smartest, fastest,
most trusted, you know,

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technology on the
engagement side in the world

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that is anchored in video
and in streaming video.

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We do it for about 2000
companies around the globe, 1500

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of which are enterprises, right?

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Fortune 1000 companies that use us

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for communications or marketing.

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And then another 500 companies
that use us on the media side

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of the world around the
globe to engage audiences

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that they either monetize
through advertising

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or subscriptions or transactions.

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What we launched was an AI
suite that we felt could help,

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you know, both of our end
market constituencies, right?

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Both enterprises and media
companies in four areas.

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Content creation, content
management, content optimization,

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like engagement, and then

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what we call cost to quality, right?

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Like can you dial the quality a little bit

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to save money in a big way that
most people can't really see

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as you deliver, you know, that video

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or that content over the internet.

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And, you know, we're
incorporating it in multiple ways.

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We've launched these five pilots,
we've put 50 customers in,

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the pilots in the first three
weeks of launching them.

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They are free to those
customers for this quarter,

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but next quarter we're gonna
commercialize these products.

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And they really are around
the things I talked about.

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They're around content
multiplication, right?

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That ability to multiply an
asset into multiple assets

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and do it very easily.

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They're around translation,

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around building
multi-language capabilities

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around the content to be used

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around the globe in an automated fashion.

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All done using AI tool
sets metadata enhancement,

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which sounds super boring
when I say it that way,

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but it actually turned your video into a

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foundational layer of data.

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Picture taking a video

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and turning it into words
language that then can be LLM

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to find the efficiency in
the way you put those words

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to drive more searchability,

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more discoverability, more findability.

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But also the fact that A,
that a producer doesn't have

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to enter in all that metadata doesn't have

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to come up with it themselves.

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If you and I come up with this video,

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we're gonna say two people
talking in a beautiful studio

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about ai, but the AI might
realize that if it uses our names

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or it uses our company names,

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that it might be more
efficient in driving audience.

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And so the AI gets smarter over time

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and that automated feedback
loop we think is gonna be very

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key to driving the next
future of engagement.

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And then finally, cost
of quality, which for us,

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we have an Emmy award-winning
technology called Context

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Aware and Coding, which really enables us

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to shrink file sizes
without losing much quality

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and saving tons of
money on delivery costs,

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you know, for our customers.

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And it's actually an AI driven tool set.

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I like to think of it
like Google Maps, right?

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If I told you to walk to
LaGuardia Airport from here at the

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NASDAQ market site, you'd say, oh great,

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I'm just gonna go east.

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Right? But at the end of the
day, if you had a real map on

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how to get there, well our,

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our technology flies
a drone over the video

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and figures out where the map should be so

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that it doesn't have
to take in all the bits

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and bytes that don't matter
as much and help save money

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and time.