WEBVTT

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- Consumers didn't just
have love on the brain this

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Valentine's Day.

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They also appeared to be Popeye

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through Krispy Kres heart shaped donuts,

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which gave the donut maker
its best sales day ever

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during its first quarter.

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Josh Charlesworth,

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who took over his Krispy Kres
Chief Executive Officer in

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2024, said that despite recent softness

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for consumer discretionary spending,

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the bakery company has seen
plenty of consumer engagement

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for its donuts and
pointed to other events,

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including April's Solar
Eclipse as a sales driver,

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Krispy Kreme plays a unique role

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as an occasional sweet treat for consumers

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during major events.

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He added during the first quarter,

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Krispy Kreme reported a
sales increase of 5.7%.

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That rise was in part due
to digital sales, which rose

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as 26% and strong consumer
demand for its specialty donuts.

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On Valentine's Day,

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the Charlotte North Carolina
based company beat Wall

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Street's expectations.

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During the first quarter,
the company reported revenue

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of $442.7 million, about 7 cents a share.

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Analysts forecasted it
would report $434.1 million,

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approximately 6 cents a share.

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Krispy Kreme has big plans to
increase access to its donuts.

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One of its most recent
initiatives involves

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working with McDonald's.

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The partnership announced
in March is expected

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to bring the past retreats

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to about 13,500 McDonald's
locations nationwide.

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The company plans to open about
900 new stores across the US

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by 2027.

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During the earnings
call, CEO Charles W said

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that Krispy Kreme wants to
increase its points of access

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and pointed it to retailers like Target

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and markets like Germany.

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Thanks for watching, and
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