WEBVTT

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- Threads, it's here.

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It's maybe the first real
competitor to Twitter.

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I know we've heard that
before. We've tried Mastodon.

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Some of us have been able to try Bluesky

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and even though the Twitter
experience deteriorates

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almost day by day, nobody has
really taken over that space.

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When now Threads might
finally be able to do it.

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And after all, it is backed
by Facebook/Meta/Instagram.

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And those are guys who really know a lot

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about social media too.

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You think they'd be able to make

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a pretty good Twitter competitor.

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Based on how Threads initially
launched day one, week one,

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they actually have done a really good job.

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But it's not feature complete yet.

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There are some things that
it should have had, frankly,

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on day one that it doesn't,
and maybe they're coming soon.

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New things are being rolled out every day.

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But for right now, here are some of the,

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I'm not gonna say missing
threads, 'cause that's cheesy,

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but some of the missing
features on Threads.

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The number one thing
everyone talks about missing

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on Threads right now is direct messages.

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How are you gonna slide
into somebody's DMs

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if there's no DMs?

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It's a real key feature, really,

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of any social network or social app.

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And the fact that you don't
have that on Threads yet

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means that it's not fully baked.

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When I go on Threads,
I'm kind of overwhelmed

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and over inundated with
is so much information

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from so many people and
they're not people I follow

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because it's an algorithmic
fee that you see.

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It's what the app thinks you want to see

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a little bit like the
algorithmic feed on TikTok,

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even though there you can still just go

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and look at the people you follow.

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On Threads you can't do that yet.

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I'm sure that is coming very soon.

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But one of the things
that people love the most

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about Twitter is that you can set it up

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so it's just a simple chronological feed

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of the people that you think
are important and wanna follow.

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Right now Threads does
not have a real search.

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There is a search icon
that leads to a search bar

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but if you use it, it just
shows you different accounts.

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It doesn't show you actual content

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or topics about what you're looking for.

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It's just the accounts
whose names kind of match

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what it is you're searching.

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Threads also does not
currently have anything

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like Twitter's famous hashtags.

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Now, hashtags were not
originally part of Twitter.

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It was something users actually invented

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in order to make the app easier to use.

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And eventually Twitter
adopted them officially

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as a way of defining topics and themes

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and being able to search
for stuff on the app.

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I personally spend a
lot of my Twitter time

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using the desktop version of Twitter.

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I don't even use Tweet
deck or anything like that.

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I just have it right in the browser

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and it works fine for me.

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It's just another one of the tabs

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I have open during the day.

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Right now, threads does not
have a real desktop app.

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You can see somebody's profile on it

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but that's really about it.

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It doesn't have a fully functional desktop

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or browser version,

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and to be taken seriously
as a Twitter competitor

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you're gonna need that

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'cause people want to interact with it

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on places that are not just their phones.

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And here's the last big thing

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Threads is missing for right now.

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Ads! There's no
advertisements on Threads yet.

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Now, I know they must be
coming soon, but for right now,

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that is the one missing feature

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that I am personally enjoying.

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Let's keep it ad free
for as long as possible.

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If you wanna keep up on
the latest news on Threads

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and the social media landscape,

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we've got plenty of great articles

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about that right on gizmodo.com.