WEBVTT

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- If you had a list of demands

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and you could present
them to Mark Zuckerberg

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and he was gonna make one change

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to Facebook or Instagram or WhatsApp.

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- Ooh, change, ooh.

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- What's at the top of your wishlist?

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- If I could make one single change,

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the change I would make is...

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So right now, I don't know
if you have this turned on,

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I know YouTube does this.

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You know, you can say, "Set a
reminder for me to go to bed,"

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and it'll like pop up and say like,

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"Hey by the way, it's your bedtime."

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I don't know about you,
but I just hit dismiss.

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Right?

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It's not really designed to be effective.

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If I could do one change, I would say,

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at noon or 10:00 AM, a thing should pop up

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saying when you wanna go to bed tonight.

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Or maybe this should be built
in to the operating system,

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where you say "I wanna go to bed at 11,"

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and for a couple of hours before
the bedtime that you pick,

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we're not saying someone
knows the right time

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for every kid to go to bed or
for every adult to go to bed.

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I'm saying, you pick
when you wanna go to bed,

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and for a couple hours before that,

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the app should slow down.

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So we've known for 20+ years

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that if you make an app 5 milliseconds,

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10 milliseconds slower,
tiny amount slower,

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almost imperceptibly amount
slower, people use it less.

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And so imagine a world where you literally

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have to kind of push the
Instagram feed harder, right?

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It moves less for you.

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Or there's a little bit of a gap

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between your TikTok videos
that gets bigger and bigger,

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or your YouTube videos that
gets bigger and bigger.

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Those kinds of things gently allow you

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to get tired and go to bed.

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You know, it's kind of the difference

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between reading a book
where at some point,

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because you have to
pull the pages yourself,

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you get tired and go to sleep.

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- Friction.

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- Adding that friction
actually lets people

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take control of their usage.

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And the thing that's absurd
for me about that feature

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is if you were stealing
content from Instagram today,

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that feature's already live, right?

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Like, they don't take your account down,

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'cause you'll just get a new account.

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They slow your account down

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so you get less and less content.

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And so it would be easy
for 'em to implement.

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It would meaningfully
let people go to bed,

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especially the people who are
doomscrolling at 2 AM, right?

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Like, right now, those
people are dissociating

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for a couple hours at the
end of the night, right?

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It's not helping the anxiety,

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even if it feels that way in the moment.

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And the reason I would do that feature

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is the single biggest
thing that would help kids.

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You know, sleep deprivation

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doesn't just hurt their
academic performance,

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which can stick with 'em for their life.

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It actually changes how their brains grow.

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Increases the chance of substance use,

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both uppers cause they're tired,

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downers cause they're depressed,

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and death from accidents.

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And for adults, when they do studies on

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where do the angry comments
come from on social media posts?

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A disproportionate fraction are coming

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from people staying up at 2 AM, right?

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So it'd even make our own
information environment

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a lot cleaner.

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(soft bright music)