WEBVTT

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The NFL is writing checks that
their asses can't cash. Well,

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kind of welcome to the SEO show.

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Remember when Malcolm Jenkins and the
Players Coalition took that $90 million

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bride from the NFL to stop
kneeling and raising their fists?

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Only for us to still wonder
where the money all went. Well,

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this week we're discussing how
it might be happening again.

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Jabar Young over at Forbes Magazine
recently did a story on the questions that

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loom about the $125 million
that the NFL says it's spent to

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"boost black-owned businesses"
and how it was actually spent.

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It's a deep dive about who got the money,
who didn't, and who actually needs it.

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It's a really good read,
so go check it out.

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But I want to highlight
one particular part.

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The NFL defines minority as
companies with black, Hispanic,

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female LGBTQ plus, or veteran leaders.

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So it's unclear what portion
goes to black business owners.

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The NFL didn't respond to
Forbe's request to find out.

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That mentality is why there was a
need for the article to be written.

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And it also speaks to why the
following things have occurred.

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Why does the NFL and its owners have
such a difficult time at the highest

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levels hiring black people
into decision making positions?

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That was followed by this back
in February. Roll the tape.

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And yet a year later, nothing
has changed. You know,

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James Baldwin once said that,

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I can't believe what you say
because I see what you do.

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A few weeks ago,

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NFL Media conveniently decided
not to renew Trotter's contract.

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While these examples have shown
us how the NFL treats black folks,

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but Monty Jones did remind us that
they do spend money on black stuff,

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but.

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They're very quiet about
it. Roll the tape again.

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They give to organizations
like the National Bail Fund,

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the Vera Institute of Justice,
the Anti-Recidivism Coalition,

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and the Community Justice Exchange.

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But since 2017 Inspire

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Change has wildly surpassed
the other two combined.

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But based on the prominence, the NFL
gives crucial catch and salute to service.

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You wouldn't know that cuz there's a
lot of military imagery in the NFL.

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Giving money to the black stuff while
acting like you don't care about the black

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stuff while doing black
people wrong. Well,

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that's as American as the NFL.
My name is Carron Phillips,

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and thanks for watching the SEO Show.
Here's the every black business owner,

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community and social justice program or
nonprofit that's actually doing the work

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and getting a check from the NFL.
Get them for all that you can.