WEBVTT

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- So I've done a lot of strange things

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in my career as a tech reporter.

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I've talked to billionaires.

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I've had my face go up on
a billboard in Times Square

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to show how advertising technology works.

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But this one takes the cake,
or I guess the taco, right?

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(gong sound)

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So in 2022, Taco Bell held
a contest where the winners

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would have the opportunity to get married

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at a Taco Bell in the Metaverse.

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They actually did it,

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and the couple who won, was
pretty excited about it.

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Taco Bell went all out.

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They actually threw it as a
traditional Indian ceremony

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that was hosted by Indian
American actor, Kal Penn.

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They had the groom ride
in on a purple elephant

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in the ceremonial procession,

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and then they held the nuptials
in front of a sacred fire,

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which is a part of these ceremonies,

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except this fire was made
of fire sauce packets.

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So I went in thinking
that I was gonna make fun

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of this thing, but there
was nothing to mock really

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because everyone involved
was totally self-aware,

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and understood that the
whole thing was ridiculous,

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and that's kind of what made it great,

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and the whole thing, I mean,

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my jaw hit the floor right off the bat.

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There were people making
their characters break dance,

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which is one of the things
you can do on Decentraland.

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(upbeat music)

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They had hot sauce
packets with arms and legs

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dancing on the dance floor.

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(upbeat music)

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And when the couple kissed
to consummate the wedding,

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they played the Taco Bell
gong sound in celebration.

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(gong sound)

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This was also something that

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could only happen right now, right?

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If Taco Bell hadn't
announced this last year,

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I don't think they would've done it,

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because the Metaverse that's passe,

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no one is talking about that anymore,

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but they made a promise and
now they had to follow through.

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There was a Twitch streamer
live streaming the entire thing,

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and talking through every
moment of the ceremony,

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and the groom even said
that his vows were written

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with help from chatGPT.

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It was the most 2023 thing
that's ever gonna happen,

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and it's only March.

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So, I know a lot of people
are probably thinking

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that this whole thing is
an ad and I fell for it,

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and now I'm doing free PR for Taco Bell,

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and frankly, I don't know
what you're talking about.

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(taco crunches)

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Can you pass me some fire sauce?

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Oh yeah. That's the stuff.

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(gong sound)

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You know, taco Bell is
probably watching this,

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so if you wanna get in on it,

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comment down below because, you know,

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it might be a good
alternative to real weddings,

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which are pretty expensive.

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(ambient music)