WEBVTT

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- [Narrator] Last summer,
Sony and Honda announced

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that they were serious

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about building electric cars together.

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A new joint venture was minted
with talk of building cars

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right at a new facility in Ohio.

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Orders were to begin in
2025, and the joint company

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showed off the concept car several times.

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All that was left to learn was the name,

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and that name is Afeela, Afeela?

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That's the brand Sony and
Honda will create together,

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announcing at the 2023
Consumer Electronics Show

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in Las Vegas.

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According to the company,

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Afeela expresses an
interactive relationship

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where people feel mobility
as an intelligent entity,

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and mobility feels people using sensing

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and network IT technologies.

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Sony Honda Mobility also
revealed a new concept car

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meant to showcase the kind of design

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we can expect for the
production of Afeela.

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It carries over the same cues
of the original concept car,

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like the black roof and
the arched silhouette,

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but mostly everything else
has been smoothed over.

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Out front there's a light bar

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that can communicate information

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like the battery charge
level or weather forecast,

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and inside you get all
the usual EV trimmings,

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like a steering yolk, and tons of screens.

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Overall, the Afeela looks a lot

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like other electric car concepts,

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but I'm not just a afeelin' that name.

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- Boo this man, boo.

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- [Audience Members] Boo.

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- [Narrator] For more EV
news, check out jalopnik.com.

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(relaxing music)