WEBVTT

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- Ken Block, one of the
most influential people

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in car media

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has died in a snowmobile accident.

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It's hard to overstate

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the influence that Ken Block
had on automotive media.

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He was a co-founder of
Hoonigan Industries,

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one of the most influential
YouTube channels,

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marketing agency's, content creators.

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He was the co-founder of DC Shoe Company

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back in the nineties.

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He was a professional skateboarder,

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he was a motocross racer.

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In his late thirties,
he started rally racing

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and that's what launched this
entire Hoonigan Industries,

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this ridiculous video series

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of cars drifting, and jumping,

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and careening around corners.

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It was the most influential

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video series on YouTube,
appointment viewing.

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It was the kind of stuff
that when it came out,

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you rushed to your computer

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to watch The latest installment.

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Block worked with Ford,
he worked with Subaru,

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he worked with Audi.

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He was one of the first Americans

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to compete in World Rally Championship,

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the top tier of rally racing.

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What Ken Block made

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appealed to a younger
generation of car enthusiasts,

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the people that everybody said

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would never be interested in cars.

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His stuff was unfiltered, it was authentic

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because everything he did was real.

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Every stunt that he did was
a person in a car driving,

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and a legacy that will be
appreciated by car enthusiasts

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for generations to come.

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He leaves behind a wife
and three children,

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and we send their family
our greatest condolences.

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(heartfelt music)