WEBVTT

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(light music)

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- So I have zero idea,
like literally zero idea.

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And I think this is why people like me

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is that I have no premeditation
about Instagram at all.

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I have no idea how to monetize it.

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I have no idea what post
is going to be better to do

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than what post and at
what time of the day.

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No idea.

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And honestly, I'm not
really that interested

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because to me it's not a business.

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To me, it's a community.

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It's a community that kind of
saved me when I was drowning.

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I take Instagram as

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I never promote anything that I don't use,

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that I don't love, that I
don't fully stand behind.

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So it's not great for
me as a business person,

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but it is great for me as a person.

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What I put on Instagram are things that

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it literally comes from the inside.

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I read most of my comments.

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Most of the comments.

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I mean, when they get into the thousands,

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it's a little bit hard to comment on, like

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it's still hard to read them all.

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But I try to read as many as I can.

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And oftentimes, I get ideas
for postings from my followers.

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And sometimes it's just
me, you know, living life.

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My thoughts, my fears, my celebrations.

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I share them with my Instagram following

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as I would with a friend.

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And I think that that's
also what sets me apart

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is that that's what I do.

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I'm not selling you shit.

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So I just did this Pauline's
no filter challenge

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on Instagram inviting women

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to post portraits of
themselves with no filters

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in sort of honor of my book, "No Filter."

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And I've got over 1,000 submissions,

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and I go through them all myself,

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photo by photo and the ones
I like, I go to their page,

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I find out about them.

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I'm doing this all by myself

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and then cutting them together,
pasting them together.

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Oh, damn, I've pasted
the same picture twice.

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I mean, this is like basic, (laughs)

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this is like really basic,

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but what it is is also authentic, right?

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Because you only get me.

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Do I have anything that
their audience needs to know?

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- [Person Off Camera] Touched
on some great stuff, yeah.

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- I want the audience to know

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that you should purchase this
book because it's really good.

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(laughs)