WEBVTT

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- Amazon out here making
moves, the massive tech company

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has announced its acquisition

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of Roomba manufacturer "iRobot"

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in cash for a massive $1.7 billion.

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Here's why you should care about that.

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At first, I originally thought
that Amazon was interested

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in building out their
warehouse robot fleet.

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The company unveiled a Roomba-like robot

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in their warehouses earlier this summer.

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But Amazon told me in an email that quote,

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"Amazon has no plans to use iRobot's tech

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in our warehouses as part of this merger."

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So I was stumped.

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Why would Amazon spend so much
damn money on this company?

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Jennifer Pattison Tuohy
at the Verge alleges

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that it's less about iRobot's tech,

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and more about the data it collects.

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iRobot's self-navigating
robots are actually able

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to map out your entire home.

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That's how they're so smart.

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That means that they can
tell how your home changes

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and share these data with
other iRobot devices.

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They could probably see that
you just turned your office

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into a nursery, for example.

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So Amazon might have just bought their way

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into figuring out what kind
of person, and consumer,

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you are, and could aggressively advertise

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to you accordingly.

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To read more about how Amazon
is taking over the world,

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check out Gizmodo.com.